1. Content Frequency & Strategy Alignment

Step 1: Define Posting Frequency

• Work with the client to determine how many times per week new content should be published
• Clarify frequency separately for:
  • Blog posts
  • Each social media platform

Factors to consider:

• Business goals (growth, visibility, sales, authority)
• Audience expectations
• Available content assets
• Client capacity for approvals

Document agreed-upon frequency in the client’s onboarding notes.

2. Content Calendar Creation

Step 2: Build the Content Calendar

Create a content calendar for each blog and social media platform that includes:

• Date of post
• Platform
• Content theme or topic
• Post format (image, carousel, reel, text, blog)
• CTA (call to action)
• Status (Drafted / Scheduled / Published)